I'm the VP of Marketing at Building Security Services where I bring more than 14 years of experience in reverse engineering Google's search algorithm and implementing digital marketing strategies. I've worked in all aspects of free and paid digital marketing — search engine optimization, pay-per-click, social media, data/analytics — and they are all a part of my strategy to hack traffic growth to generate new website visitors and drive online marketing goals. To get more visibility into what drives online marketing through search engines, I'm continually developing my skills, studying Google patents, and testing new strategies to gain more visibility in search.