I have worked with IoT/M2M/telematics primarily with connected cars within the telecom and automotive sector for +15 years. I know that connecting cars is not just about tech - it is just as much a equation of business models, packaging and pricing as well as regulatory and financial aspects of enabling connected features and services on a global basis. Connectivity in cars comes with opportunities that can completely transform car OEMs and impact society to the better. This fast moving industry gives me an opportunity to be creative both from a solution and business perspective, which is extremely inspiriting and motivating for me. Therefore I really enjoy to be part of the development of a digital society and believe that we by connecting people, places, things and cars, can make the world much smarter. Connect with me at marie.hogberg@telenorconnexion.com.