Owner @ Media Management & Partners PR Inc. | Integrated Marketing

Maria Cristina Hermida is the owner and president of Media Management & Partners PR, Inc. (MMP PR), the first and biggest independent media buying service in Puerto Rico. She founded MMP PR in 1991 with a vision to provide innovative and strategic media planning and buying solutions for clients across various industries and sectors. With over 32 years of experience in the media industry, Ms. Hermida has proven expertise in strategy development, negotiations, and media research. She has worked with the largest advertising agencies in Puerto Rico and serviced a long roster of clients and political campaigns. She is also a member of Local Planet, a global media agency network of the world’s leading independent media agencies, covering over 40 countries. Ms. Hermida is passionate about delivering excellence, value, and results for her clients and partners.