What do you get when you take a creative person who happens to have a finance background and place him on your executive team in a part-time capacity? You receive an unbiased expert whose only focus are growth and profitability. Since 1993, Wyckoff has worked in over 20 vertical markets, in 12 countries and successfully executed marketing strategies to drive owner's equity and shareholder value. The catch, you can’t hire him as a W2. “Without margin, there is no mission” - Unlocking the margins through new and creative marketing strategies is his only business focus.