Entrepreneur | Entrepreneur in Residence | Chief of Staff | CSO | GTM | BizDev | Business Growth Strategist | Agile Methodologies | Trainer & Specialist

10+ years in startups, scale-ups, and SMEs, leading growth, transformation, and digitalization. Sectors: Retail, Digital, Technology, e-Commerce, HR Tech, and Consulting. Most significant contributions: GTM 0→1 and 1→N: define the ideal customer profile and jobs-to-be-done; prioritize the value proposition; design pricing/packaging and PLG/SLG/partner mix; orchestrate pilots, feedback loops, and launch kits to move from validation to scale. BizDev & Partnerships: identify the ecosystem; map decision-makers and build joint win-win proposals; structure partner tiers, co-selling/co-marketing, and QBRs with shared metrics; establish governance (agreements, MDF, conflict resolution) and enablement programs to accelerate pipeline. Sales Engine: define process and qualification with clear stages and SLAs MQL→SQL→Closed; ensure CRM hygiene, actionable dashboards, and pipeline/forecast cadence; create enablement (onboarding, talk tracks, battlecards) and a deal desk with discount rules to protect margin. Growth & Experimentation: implement a system of hypotheses and rapid testing; test channels/messages; set up cohort/funnel analytics to drive activation, retention, and expansion. Agile & Operating System: align cascading OKRs, quarterly planning, and concise rituals; apply decision logs, RACI/DACI, and retros to reduce handoffs and cycle times; organize cross-functional squads with focus, WIP limits, and demonstrable deliverables in every sprint. Efficiency & Unit Economics: manage growth efficiency metrics (CAC, payback, LTV:CAC) and contribution margin with pricing guardrails; optimize channel mix, sales productivity, and coverage (territories, quotas, comp); control promotions/discounts via deal desk and profitability reviews by segment. Cross-Functional Alignment: connect functional areas under one unified revenue plan; establish RevOps, launch readiness, and continuous roadmap feedback; orchestrate handoffs with Customer Success for adoption, upsell, and churn prevention; prepare internationalization (localization, compliance, support).