
I write. I produce. I consult. Sometimes I even get paid for it. I’ve worked across industries—fashion, music, tech, and beyond—collaborating with brands, creators, and media companies to tell bold stories that resonate. My work has spanned from high-profile collaborations (Tommy Hilfiger, WWE, Jennifer Lopez) to emerging media (Twitch, Web3, experimental formats). My career has more range than Daniel Day-Lewis—and I don’t disappear for five years between projects. What I Do Best: Writing & Producing – I develop scripted and unscripted projects across film, TV, publishing, podcast, and digital media. Whether it’s a series pitch, a feature script, a documentary, or a brand’s content strategy, I know how to shape ideas into something compelling, structured, and sellable. Creative & Brand Storytelling – I’ve spent years distilling complex ideas into narratives that connect. I don’t just tell stories—I shape how they’re perceived, making them land with audiences, executives, and stakeholders alike. Media & Content Strategy – From pioneering digital-first formats to working with legacy media brands, I understand how storytelling intersects with business. I know what works (and more importantly, what doesn’t) in an oversaturated media landscape. Consulting for Brands & Media Companies – I’ve helped companies that were stuck, stale, or struggling to redefine their voice. If your brand needs a shake-up, a sharper message, or a strategy that actually makes sense, I can help. Work with me, and I’ll save you from the worst decisions you haven’t made yet.
Independent Producer, Writer, Miracle Worker
Watson Way
• www.linkedin.com/company/watsonway
• Self-employed
Oct 2006 - Present
New York City, Los Angeles, Remote
Entertainment, Partnerships & Business Development
Bright Moments
• www.linkedin.com/company/brightmoments
Jul 2021 - Present
Worldwide
Digital Strategy Advisor
Celebrity Page TV
• www.linkedin.com/company/celebrity-page-tv
Jul 2018 - Aug 2021
New York, New York, United States
Strategy Advisor
Noise Nest
• www.linkedin.com/company/noisenest
Jan 2020 - Apr 2021
Los Angeles, California, United States
Consultant – Talent, Brands & Commerce Strategy
WWE
• www.linkedin.com/company/world-wrestling-entertainment
Oct 2018 - Dec 2018
Stamford, CT
Roker Labs Division Lead, Platforms Expert
Roker Media
• www.linkedin.com/company/al-roker-entertainment
Jun 2015 - Jun 2017
New York, NY
brightmoments.io
celebritypage.com
alrokerentertainment.com
starbranding.com
tommy.com
wwe.com
New York, New York, United States