As a seasoned marketer and professionally trained photographer in the hospitality industry, I bring over 15 years of expertise in driving brand growth through integrated marketing strategies and creative vision. My comprehensive approach spans traditional marketing channels, social media, influencer marketing, and photography and content creation, with a particular focus on end to end social media management and creative direction for hospitality and lifestyle brands. As the founder of my agency, I've spent the last decade transforming the digital presence of prominent food, beverage and hospitality brands, working closely with leading brands such as Emeril Everyday, X, SJP, PowerXL, MillerCoors and Kuhn Rikon along with top hospitality groups and PR firms. My director-level experience informs my comprehensive approach to social media and influencer marketing, encompassing strategy development across Instagram, TikTok, Facebook, YouTube, and Pinterest. I’m an expert in identifying emerging digital trends and translating them into actionable strategies that deliver measurable results. My deep understanding of platform algorithms, captivating visuals, and digital storytelling has consistently delivered impressive metrics: substantial follower growth, high engagement rates, and successful influencer collaborations. Most importantly, these efforts translate directly to business impact through increased foot traffic, online sales, and brand advocacy. I combine forward-thinking digital strategies with naturally gifted creativity to help brands discover and amplify their authentic voice in today's dynamic social media landscape.