Founder at STAAY | Experiential Creative Leader | Forbes U30

As an Experiential Creative Leader based in Los Angeles, Liyu specialized in creating B2B and B2C immersive experiences that prioritize a human-first design approach while embracing digital-forward strategies. His expertise lies in establishing deep, meaningful and personalized connections between audiences and leading tech & lifestyle brands. He has forged partnerships with high-profile clients, event agencies, and community organizations, including Google, Netflix, Square, Quickbooks, Breakthrough Energy, lululemon, Tendergreens, LA Arts District, This Place, Pink Sparrow, Agency EA, MKG and beyond. Recently recognized on Forbes's 30 Under 30 list for his exceptional contributions to the experiential design industry, Liyu is also an active mentor at New INC, an art, design, and technology incubator led by the New Museum in New York. His commitment to the creative community is further exemplified through his participation as the grand jury member for both the California Arts Council and the Frame Awards. He received his Master of Architecture degree from Pratt Institute. In addition, he obtained a CORe Certificate from Harvard Business School.