
Founder at STAAY | Experiential Creative Leader | Forbes U30
As an Experiential Creative Leader based in Los Angeles, Liyu specialized in creating B2B and B2C immersive experiences that prioritize a human-first design approach while embracing digital-forward strategies. His expertise lies in establishing deep, meaningful and personalized connections between audiences and leading tech & lifestyle brands. He has forged partnerships with high-profile clients, event agencies, and community organizations, including Google, Netflix, Square, Quickbooks, Breakthrough Energy, lululemon, Tendergreens, LA Arts District, This Place, Pink Sparrow, Agency EA, MKG and beyond. Recently recognized on Forbes's 30 Under 30 list for his exceptional contributions to the experiential design industry, Liyu is also an active mentor at New INC, an art, design, and technology incubator led by the New Museum in New York. His commitment to the creative community is further exemplified through his participation as the grand jury member for both the California Arts Council and the Frame Awards. He received his Master of Architecture degree from Pratt Institute. In addition, he obtained a CORe Certificate from Harvard Business School.
newmuseum.org
collective-studio.co
Los Angeles, California, United States
Founder | Experiential Creative Director
STAAY
• www.linkedin.com/company/staay
Apr 2022 - Present
Los Angeles, California, United States
Y10 Mentor
New Museum of Contemporary Art
• www.linkedin.com/company/new-museum-of-contemporary-art
Sep 2023 - Jul 2024
Creative Director
10CUBE
• www.linkedin.com/company/10cubestudio
Sep 2021 - Feb 2024
Los Angeles, California, United States
Brand Experience Design Lead & Strategist
Menemsha Solutions
• www.linkedin.com/company/menemsha-solutions
Dec 2018 - Dec 2020
Los Angeles, California
Art Director
RFRM Collective
• www.linkedin.com/company/rfrm-collective
Aug 2018 - Nov 2018
Los Angeles, California
Art Direction Collaborator
COLLECTIVE
• www.linkedin.com/company/collectivestudio
Jun 2018 - Jul 2018
New York City Metropolitan Area
Designer
Luca Andrisani Architect
Sep 2016 - Apr 2018
New York City Metropolitan Area