Hello! My name is Lisa. I am a results-oriented leader with 8 years of experience in international Web3, Tech, Fintech, and iGaming marketing communications, including almost 3 years as a COO. My expertise spans the US, MENA, and UK regions, where I excel in building processes from the ground up. I prioritize research and analysis to drive successful business optimization and performance improvements. Having business operations, leadership, marketing communications, public relations, and content management as my core skills, I built a lot of processes in various international companies. Let me highlight some of my achievements: ✔️Set up PR processes for an agency from zero, successfully hired, trained, and managed a PR team, securing hundreds of publications monthly. ✔️Built a major content creation process that included over 50 journalists, 2 editors, and various tools from scratch in just 6 months. Organized a media platform, producing 10+ materials daily. ✔️Handled the entire cycle of the content creation process – from strategy and outline creation to editing. ✔️Hired contractors from all corners of the globe – from Ireland or Canada to UAE, handling the full communication cycle. ✔️Built and led a team of 15+ employees and 20+ contractors from scratch, forming a high-performing mid-sized agency — from hiring and onboarding to growth management, performance excellence, and budget tracking. ✔️Covered a 3-month PR campaign for Asia’s Largest Web-3 wallet, reaching an audience of 85,5M people with 2M estimated views via 48 media publications. My values are: - mutual respect for each colleague's opinion, efforts, and time; - results matter more than bureaucracy; - I never chase the ‘guilty,' I eliminate the pitfalls; - promises and commitments should be met; - feedback analysis and open communication are the key to efficiency; - instructions and tips should be put on paper and become scripts, workshops, and cases; - we are a team — one’s experience is everyone’s lesson. Let’s connect: If you want me to respond ASAP, please DM me on LinkedIn. I’m also available on my personal email, liza.filatova1702@gmail.com, and Telegram @demoversya.