✅ I drive sustainable, scalable growth by combining performance marketing, strategy, and data systems to acquire high value users profitably. (Currently at Public.com) 💎 12 years Performance Marketing with Product background, with a track record of building growth systems that acquire and retain high-value users. 💎 I lead cross-functional initiatives across Product, Engineering, and Analytics, designing full-funnel strategies and marketing infrastructure including attribution and measurement frameworks. 💎 Tracking and attribution expert. Solved web2app tracking the same month iOS 14 was released. Combined with SkAdNetwork campaigns, stayed ahead of the competition. 💎 Highly adaptable across verticals with a history of ramping up quickly to scale efficiently and profitably. ⬇️ Scroll down to read recommendations. Skillset: -------- 🎯 Channel Expertise (Web, Web2App, App): Meta/Facebook, all of Google Ads, Taboola, Outbrain, Tiktok, Apple Search Ads, Snapchat, Video Ad Networks, Programmatic Ads, DSPs, Connected TV *** 🖥️ Software: Intermediate SQL, Tableau, Looker, Adjust, Singular, Appsflyer, Google Analytics, Firebase, Generative Ai Prompt Writing, Content Management Systems, JIRA *** 🗣️ Topics: Performance Marketing, Growth Strategy, Web & App Campaigns, Budget Management, KPIs, A/B Testing, Attribution, iOS SkAdNetwork, Conversion Rate Optimization, User Journey, App Store Optimization, Copywriting, Creative Briefing, GTM Strategy, Retargeting, LTV, Landing Page Optimization, Contract Negotiations, Mentorship