
With 20+ years building, scaling, and leading high-performing teams, I specialize in aligning product, people, and process to drive customer-led growth. I’ve served as CEO, CCO, and VP across SaaS, martech, and ecommerce—leading transformation across product, M&A, customer success, experience management (XM), and global operations. At the heart of it all? One guiding principle: People Helping People. 🔹 Core Strengths • Executive Leadership & Team Design • Product-Led Growth & GTM Strategy • Global Team Management & Culture Design • Organizational Change & Operational Scale • AI-Driven CX/CS & Sentiment Analytics • Performance Marketing (PPC, Meta, Google, Amazon, Programmatic) ⸻ 🔹 Experience Management & CX • Voice of Customer (VoC) / Employee (VoE) / Product (VoP) • Customer Journey Mapping & Retention Strategy • CX Data Analysis, Feedback Loops, and CRM Optimization • Community, Onboarding, and Support Design (KCS, Rewards) ⸻ 🔹 Product & Process Excellence • SaaS Strategy & Agile Project Leadership • Product Feedback, Release, and Onboarding Management • Salesforce & HubSpot Administration • Business Process Improvement & Cross-Functional Alignment ⸻ 🎓 Certifications & Recognition • XMP | CCSM | SHRM-CP | HDD • CX Leader of the Year Finalist (2021, 2022, 2023) ⸻ I build high-performing, global teams rooted in trust, empathy, and shared outcomes. I’m passionate about surrounding myself with smart, purpose-driven people and helping them tell value-driven stories that resonate with teams, leaders, and customers. At the core, I believe in people helping people — that’s where true, sustainable growth begins. Thanks, Lee
gofractional.com
decked.com
bitcentral.com
marketron.com
yellowfinbi.com
dreamfuel.com
Hailey, Idaho, United States
Fractional CCO
Go Fractional
• www.linkedin.com/company/gofractional
• Freelance
Apr 2025 - Present
Hailey, Idaho, United States
Advisor at Dreamfuel | Champion of Startup Mental Performance
Dreamfuel
• www.linkedin.com/company/dreamfuelcoaching
Feb 2025 - Present
Chief Executive Officer (CEO)
Finch
• www.linkedin.com/company/finch-ecomm-agency
• Full-time
Jul 2023 - Apr 2025
Hailey, Idaho, United States
VP of Customer Experience
Finch
• www.linkedin.com/company/finch-ecomm-agency
• Full-time
May 2022 - Jul 2023
United States
Advisory Board Member
Red Pepper Software
• www.linkedin.com/company/red-pepper-software
• Contract
Apr 2023 - Apr 2024
Hailey, Idaho, United States
Chief Customer Officer (CCO) & Business Operations
Yellowfin
• www.linkedin.com/company/yellowfin
• Full-time
May 2014 - Apr 2022
Ketchum, Idaho / Melbourne, Australia