Mei is a global leader with diverse experience and a track record in leading teams to marketing, digital and commercial success. She brings an entrepreneurial flair and likes to be hands-on with a results-driven way of working. She is a straightforward and decisive corporate leader with 22 years of experience in building teams and developing and executing disruptive initiatives for digital businesses, sales and marketing functions. Her career has spanned across 12 industries: finance, consumer goods, travel/hospitality, advertising agency, luxury fashion retail, media & entertainment, online education, print publishing, social media startup, wellness & spa, food & beverages, and groceries. With a multifaceted suite of expertise across online and offline marketing channels, Mei has successfully leveraged her digital acumen to reach new customers, grow profitability, and amplify brand effectiveness for companies from start-ups to Fortune 500 companies. As a highly rated adjunct professor at University of California Los Angeles for a number of years, Mei has designed and taught courses on digital marketing, search engine optimization, and web analytics. She has been featured in Harvard Business Review, Fast Company, LinkedIn's Official Blog, Marketing Magazine, CIO Advisor APAC, and The Straits Times. Mei is a frequent speaker at top industry conferences. She holds a Master's degree in Application Development and a Bachelor's degree in Business, Marketing and Chinese. In addition, she is certified by Google for Youtube video production and audience development. Mei is a Bill Gates Millennium Scholar and the recipient of the 40 Under 40 Brand Marketer award from Brand Innovators. She has served as an advisor to two startups in New York City and is currently on the advisory board of an Australian startup to scale digital content for world's largest brands. Mei is honored as one of Asia's Top 50 Women Leaders by CMO Asia and is also named one of 50 Most Influential Global Digital Marketing Leaders by World Marketing Congress.