Lauren is a passionate and vibrant digital media executive with extensive experience building and leading hyper performing sales and agency teams, a key differentiator amongst her peer set. Lauren has extensive agency experience gained throughout various leadership roles across investment and strategy for CPG & Alcohol top 10 accounts during her 14 year career at Publicis Media Groupe. She also contributed to countless new business pitches. Lauren made a seamless transition to Twitter as National Director/Industry Lead where she was tasked and delivered on accelerating growth for CPG + the build out of the Beauty category. Lauren's role expanded to Global Sector Lead managing Alcohol, Healthcare + Pharma and the creation and launch of the Cannabis across enterprise, mid market and inside sales. Lauren is a proven leader with a track record of running high performing sales organizations that exceed revenue targets through her extensive C-level relationships across fortune 100 clients and agencies and small market businesses.