Integrated Marketing Executive / High Impact Leader / Global Media Innovationist / DTC Growth Marketing

A versatile Integrated Marketing Executive and High-Impact Leader who builds trusting relationships with senior executives, the C-suite, and creative talent to drive awareness and impressive ROI / ROAS for global brand clients, diverse market verticals, and sectors. As a mastermind of integrated marketing media strategies, I plan, build, and activate campaigns that add value to client success. Throughout my career, I’ve been recognized as an innovative leader who draws upon a deep understanding of diverse strategies - including audience, media, and measurement – and a genuine interest in clients and employees to cultivate rewarding business relations that increase media investments. Employees have described me as a supportive leader who adeptly balances competing priorities while setting aside the time to guide team members in effective client management and provide hands-on assistance when required. Specialties: Digital Media, SEM (Paid Search), eCommerce, CRM, Social Media, Influencer, Display, Video, Audio, Programmatic, Mobile, Email, Affiliate, Custom Content, Sponsorships, Account Based Marketing, Lead Generation, Landing Page Optimization, Acquisition, Retention, Reactivation, Direct Response Marketing, Brand Marketing, Performance Marketing