
Integrated Marketing Executive / High Impact Leader / Global Media Innovationist / DTC Growth Marketing
A versatile Integrated Marketing Executive and High-Impact Leader who builds trusting relationships with senior executives, the C-suite, and creative talent to drive awareness and impressive ROI / ROAS for global brand clients, diverse market verticals, and sectors. As a mastermind of integrated marketing media strategies, I plan, build, and activate campaigns that add value to client success. Throughout my career, I’ve been recognized as an innovative leader who draws upon a deep understanding of diverse strategies - including audience, media, and measurement – and a genuine interest in clients and employees to cultivate rewarding business relations that increase media investments. Employees have described me as a supportive leader who adeptly balances competing priorities while setting aside the time to guide team members in effective client management and provide hands-on assistance when required. Specialties: Digital Media, SEM (Paid Search), eCommerce, CRM, Social Media, Influencer, Display, Video, Audio, Programmatic, Mobile, Email, Affiliate, Custom Content, Sponsorships, Account Based Marketing, Lead Generation, Landing Page Optimization, Acquisition, Retention, Reactivation, Direct Response Marketing, Brand Marketing, Performance Marketing
onlinecareer360.com
havascreative.com
essencemediacom.com
starcomww.com
canvasworldwide.com
microsoft.com
zenithmedia.com
New York, New York, United States
Vice President Growth Marketing
Willow Wealth
• www.linkedin.com/company/willow-wealth
Nov 2024 - Present
New York, NY
Contract/Consultant: Marketing and Media
Colasacco Consulting
Mar 2023 - Present
SVP Biddable & Digital Media
Canvas Worldwide
• www.linkedin.com/company/canvas-worldwide
Jul 2021 - Feb 2023
SVP Digital Investment
Zenith
• www.linkedin.com/company/zenithinternational
Jan 2020 - Jul 2021
New York, New York, United States
VP Digital Media
Reprise Digital
• www.linkedin.com/company/reprise-digital
Sep 2018 - Jan 2020
Greater New York City Area
VP Integrated Media Consultant
Consultant
• www.linkedin.com/company/consultant_66
Jan 2018 - May 2018
Greater New York City Area
Sr. Manager Digital Marketing
Early Career Experience
Jun 2000 - Jan 2006
digitashealth.com
resolutionagency.com
reprisedigital.com
ignitionone.com