
Media & Customer Experience Leader | Driving Digital Adoption & Revenue Growth
Local media and customer experience leader with nearly 20 years of experience driving digital growth, audience and content strategy, product adoption, and revenue. I currently lead Audience Experience at WRAL, where I shape strategy across audiences engaging via web, mobile apps, streaming, and emerging platforms to increase engagement, loyalty and business value. My work spans product strategy, cross-functional transformation, and large-scale platform launches, including leading the relaunch of WRAL’s news and weather apps and authoring the organization’s first digital product roadmap. I specialize in aligning content, UX, technology, and revenue goals into clear, executable strategies that deliver measurable outcomes. Known for collaborating and building bridges across product, engineering, newsroom, sales, and executive leadership, I thrive in highly collaborative, fast-moving environments where adoption, value realization, and growth matter. My leadership style blends data-informed strategy with a deep respect for the human side of change, building empowered teams and durable partnerships. I am especially energized by work at the intersection of media, streaming, SaaS, and community engagement, where strong products, smart strategy, and real relationships create lasting impact for both organizations and the audiences they serve.
capitolbroadcasting.com
wral.com
sas.com
Raleigh, North Carolina, United States
Director of Audience Experience
WRAL
• www.linkedin.com/company/wral-tv
• Full-time
Feb 2024 - Present
Raleigh, NC
Director of Digital Marketing
WRAL
• www.linkedin.com/company/wral-tv
• Full-time
Jun 2018 - Feb 2024
Raleigh-Durham-Chapel Hill Area
Digital Marketing Manager
WRAL
• www.linkedin.com/company/wral-tv
• Full-time
Jun 2015 - May 2018
Raleigh, North Carolina
Digital Media Director
The News Reporter
Sep 2014 - Jun 2015
Whiteville, NC
Director of Marketing
Ginzamarkets, Inc.
• www.linkedin.com/company/demandsphere
Apr 2013 - Apr 2014
Marketing Manager
StepLeader
May 2011 - Apr 2013
Raleigh-Durham-Chapel Hill Area
Mobile Sales & Marketing Specialist
Capitol Broadcasting Company
• www.linkedin.com/company/capitolbroadcasting
Jan 2007 - May 2011
Raleigh, North Carolina