Media & Customer Experience Leader | Driving Digital Adoption & Revenue Growth

Local media and customer experience leader with nearly 20 years of experience driving digital growth, audience and content strategy, product adoption, and revenue. I currently lead Audience Experience at WRAL, where I shape strategy across audiences engaging via web, mobile apps, streaming, and emerging platforms to increase engagement, loyalty and business value. My work spans product strategy, cross-functional transformation, and large-scale platform launches, including leading the relaunch of WRAL’s news and weather apps and authoring the organization’s first digital product roadmap. I specialize in aligning content, UX, technology, and revenue goals into clear, executable strategies that deliver measurable outcomes. Known for collaborating and building bridges across product, engineering, newsroom, sales, and executive leadership, I thrive in highly collaborative, fast-moving environments where adoption, value realization, and growth matter. My leadership style blends data-informed strategy with a deep respect for the human side of change, building empowered teams and durable partnerships. I am especially energized by work at the intersection of media, streaming, SaaS, and community engagement, where strong products, smart strategy, and real relationships create lasting impact for both organizations and the audiences they serve.