
As a GTM executive with 15 years of experience, Kristen has consistent, proven experience in developing, transforming, and enabling revenue operations, enablement, and marketing teams to successfully execute outcome-based strategies to drive productivity and revenue. Kristen has a significant track record of scale and supporting multi-organization, 1K-10K+ audience size initiatives, coaching and supporting her team from build to execution. Kristen's expertise is taking a impact-driven approach to her team's work, with her teams demonstrating correlation to eight-figure impact on revenue through their business-aligned initiatives, including at organizations including AWS, GitHub (Microsoft), and Intuit. Kristen has led teams that have equipped demand generation reps, nine-figure quota-carrying enterprise teams, customer success teams, solution architects, and marketing teams with strategies, tools, content, methodologies, and programs to elevate their customer interactions. Kristen's background in journalism has proven effective in partnership with product marketing on sales and GTM messaging initiatives and collateral development. Kristen is a dynamic, authentic, and engaging speaker at large. She is an experienced keynote speaker addressing audiences of 1200+ and led a Sales Kick-Off session at Amazon Web Services that spread organically to 6,000 unique viewers globally in one month, and was the 13th (out of 200) most watched session for the entire event. Kristen is also passionate about being a women in tech leadership and supporting minorities in the technology sector through sponsorship and coaching. Kristen is the co-founder of Purpose and Pine Retreats, with the mission of bringing women together to recharge, reflect, and connect. See Kristen’s profile for articles, podcasts, and webinars featuring Kristen. Kristen is available for project-specific consulting, advisory positions, and speaking engagements on an ad-hoc basis.
cnn.com
github.com
paycom.com
amazon.com
intuit.com
mapbox.com
Greater Seattle Area
Senior Director, Revenue Enablement + Learning & Development (L&D)
GitHub
• www.linkedin.com/company/github
• Full-time
Dec 2022 - Present
Women's Retreats Co-Founder
Purpose and Pine Retreats
• www.linkedin.com/company/purpose-and-pine-retreats
Jan 2022 - Present
Enablement & Leadership Development Consulting. Keynote Speaker.
Kristen McCrae McMullan Consulting
• www.linkedin.com/company/kristen-mccrae-mcmullan-consulting
Jan 2018 - Present
Global Enablement & Productivity Leader, ProServe
Amazon Web Services (AWS)
• www.linkedin.com/company/amazon-web-services
Dec 2021 - Dec 2022
Head of Sales Onboarding & Operations
Amazon Web Services (AWS)
• www.linkedin.com/company/amazon-web-services
• Full-time
Aug 2020 - Jan 2022