Product Marketing Leader, Reality Labs at Meta

As a product marketer and data-driven storyteller, I’ve spent much of my fifteen-year career helping billions of people use and understand emerging technologies—launching and growing products for start-up to Fortune 50 companies across the world. Whether driving AI growth on wearables, shaping narratives for policy stakeholders or scaling microinsurance to consumers in rural Mexico, I’ve built a reputation for blending research, data, and customer empathy to break down complex, nuanced concepts into the essential value they bring to users. Along the way, I’ve led dozens of major feature or hardware launches with comprehensive go-to-market strategies. Examples include novel products like Ray-Ban Stories, Meta’s first smart glasses product, as well as one of Messenger and Instagram Direct’s largest and most complex launches. I’ve also driven large-scale zero-to-one initiatives, including GTM playbooks used across Meta’s augmented reality organization and establishing NerdWallet’s offline marketing program. My technical experience spans messaging and positioning, audience segmentation, marketing strategy, launch execution, market and consumer insights, and product strategy. Fluent in English and Spanish and proficient in Portuguese, I spent my early career in South America, where I conducted field research on mobile payments in low-income areas, and designed and executed market research on spending and consumption habits of rural populations. Outside of work, I enjoy reading, practicing yoga, hiking and anything related to food.