Kimberly Phan is an award-winning marketing and analytics leader with a decade of experience driving measurable business impact through data-driven strategy and creative storytelling. She has led campaigns from $10K to $20M+ across U.S. and global markets, blending strategic vision with hands-on execution. Currently, she is Vice President of Analytics at VaynerMedia, where she is shaping the agency’s strategic analytics vision. Kimberly focuses on developing smarter reporting frameworks, sharpening measurement standards, and showcasing how data directly fuels business growth. She also champions cross-functional collaboration, embedding analytics into creative and media workflows so insights aren’t just retrospective, but help guide what comes next. Previously, she was Senior Director of Analytics at Whalar, where she built the department from the ground up – establishing scalable processes, recruiting top talent, and developing a best-in-class team that delivered smarter decision-making and stronger client outcomes. Her career began with roles at Kellwood, MediaCom, Makovsky, and Hyperbolic Agency, spanning social media, influencer marketing, PR, analytics, and content production. These early experiences built the foundation for her ability to bridge data and creativity. Kimberly has partnered with leading global brands including Amazon, Apple, Clinique, Estée Lauder, Spotify, HBO, Klarna, Meta, Netflix, NFL, Nike, Peacock, Warner Bros, and Waymo – helping them launch impactful campaigns, reimagine social strategies, and optimize omnichannel communications. Her work has been recognized by The Shorty Awards, The Drum Awards, Campaign US Awards, Clio Awards, Promax Awards, and The American Advertising Awards. Known for fostering collaboration and building high-performing teams, Kimberly consistently delivers meaningful and lasting impact. Key Strengths: Integrated Marketing | Data-Driven Strategy | Team Leadership | Analytics & Measurement | Social Media Strategy | Project Management | Strategic Communication | Data Visualization