With over 12 years of experience in Paid Social, I have managed more than $100 million in ad spend and collaborated with over 200 brands, from SMBs to Fortune 500 companies. I've overseen monthly Facebook and Instagram ad budgets from a few hundred dollars to seven figures, crafting custom, holistic strategies that have achieved returns exceeding 500%. In addition to my hands-on campaign management, I have developed and mentored multiple employees by mapping out clear goals and training opportunities, ensuring consistent growth. I have led company-wide training sessions on various paid social strategies, and have performed audits along with creating compelling pitch decks for potential clients. My innovative approach, effective team development, and proven track record make me a trusted partner in driving exceptional growth and results.