I'm a full-stack marketer with a passion for telling stories and doing marketing right. I have over 10+ years of experience in B2B SaaS demand generation in financial services, cybersecurity, insurance, and education. Marketing superpowers include planning, executing, and managing multi-channel campaigns (SiriusDecisions framework), spearheading ABM initiatives (ITSMA framework), creating data-driven content and messaging, accelerating pipeline attainment with virtual events and workshops, and developing go-to-market strategies for two-sided marketplaces (B2B2C). In-depth experience with Marketo, Pardot, Demandbase, 6sense, Demandbase, Uberflip, LinkedIn Campaign Manager, Twitter Ads, Google Ads, Google Analytics, Google Data Studio, Bizible, Wordpress, SEMrush, Moz, Asana, Slack, Confluence.