Sr. Mixed Methods UX Researcher | Building Mature UX Cultures & Product Strategies

Over the last decade, I’ve helped organizations make smarter product decisions by embedding strategic UX research into their DNA. I don’t just conduct studies, I build research cultures that elevate user needs, reduce risk, and drive measurable business outcomes. I began my career improving complex documentation and B2B experiences at Cisco Systems, where I learned how impactful user research can be in technical, high-stakes environments. That experience led me to launch my own consultancy, where I partner with cross-functional teams to integrate research into product workflows, often for the first time. I’ve led high-impact, end-to-end research at Ziff Davis across brands like RetailMeNot, Mashable, and PCMag. My work uncovered the behaviors behind coupon and cash back use, reduced churn through journey-based insights, and helped shift organizational thinking from feature-first to outcome-oriented product strategy. I’ve influenced roadmaps, shaped KPIs, and collaborated across Product, Design, Data, Engineering, Customer Support, Editorial, and Marketing to ensure users are centered in every decision. I lead with clarity, curiosity, and care, mentoring research talent, scaling research operations, and building stakeholder trust along the way. My goal is always the same: to deliver insights that are impossible to ignore and decisions that are better because of it.