A proven executive with experience scaling global businesses, Keith builds innovative data and technology solutions to solve real world problems. He brings a team-first approach to his work, is biased toward action and is motivated by challenging objectives. With a rich career in ad-tech and mar-tech, Keith has led and been part of a string of successful businesses marked by notable M&A exits. These include the successful acquisition of Abacus by DoubleClick (later acquired by Google and Epsilon), Acerno by Akamai, I-Behavior by WPP, and GutCheck by Toluna. Now at Gloo, they have successfully made several acquisitions, bolstering capabilities while scaling up. A highlight of Keith's career was as the General Manager of I-Behavior, leading to the acquisition by WPP, where he transitioned into the same role and title at WPP as well its Wunderman OpCo. This pivotal moment for Keith and the Ad-Tech industry involved pioneering the use of real-world data to predict internet behavior, evolving into a global business with cutting-edge innovations in the areas of: Data, Identity, AI/ML, Real-Time Decisioning, Hash-Encryption, DMP's, Mobile, Geo-Location etc. After the acquisition by WPP, Keith led the global expansion of the business unit across the EU, LATAM and APAC. He established partnerships with other WPP Op-Co's, developed regional infrastructure, and most importantly led consultative sales teams which primarily served Fortune 500 clients like Coca-Cola, Ford, AirCanada and more. Personally exhilarating and immensely gratifying, this effort solidified WPP’s strategic advantage in the advertising ecosystem, resulting in many significant new business wins. Areas of expertise: • AdTech - MarTech • Analytics - Data • Client Growth - Strategic Consulting • Cross-functional Team Leadership • Operations - Strategy Planning • Innovation - Product Development • Mentoring - People Development • Communication - Presentations - Sales