
A proven executive with experience scaling global businesses, Keith builds innovative data and technology solutions to solve real world problems. He brings a team-first approach to his work, is biased toward action and is motivated by challenging objectives. With a rich career in ad-tech and mar-tech, Keith has led and been part of a string of successful businesses marked by notable M&A exits. These include the successful acquisition of Abacus by DoubleClick (later acquired by Google and Epsilon), Acerno by Akamai, I-Behavior by WPP, and GutCheck by Toluna. Now at Gloo, they have successfully made several acquisitions, bolstering capabilities while scaling up. A highlight of Keith's career was as the General Manager of I-Behavior, leading to the acquisition by WPP, where he transitioned into the same role and title at WPP as well its Wunderman OpCo. This pivotal moment for Keith and the Ad-Tech industry involved pioneering the use of real-world data to predict internet behavior, evolving into a global business with cutting-edge innovations in the areas of: Data, Identity, AI/ML, Real-Time Decisioning, Hash-Encryption, DMP's, Mobile, Geo-Location etc. After the acquisition by WPP, Keith led the global expansion of the business unit across the EU, LATAM and APAC. He established partnerships with other WPP Op-Co's, developed regional infrastructure, and most importantly led consultative sales teams which primarily served Fortune 500 clients like Coca-Cola, Ford, AirCanada and more. Personally exhilarating and immensely gratifying, this effort solidified WPP’s strategic advantage in the advertising ecosystem, resulting in many significant new business wins. Areas of expertise: • AdTech - MarTech • Analytics - Data • Client Growth - Strategic Consulting • Cross-functional Team Leadership • Operations - Strategy Planning • Innovation - Product Development • Mentoring - People Development • Communication - Presentations - Sales
gloo.us
wpp.com
crutchfield.com
Scottsdale, Arizona, United States
Director
Gloo
• www.linkedin.com/company/gloo-llc
• Full-time
Jun 2019 - Present
Boulder, Colorado, United States
Strategic Advisor
SaltExchange
• www.linkedin.com/company/saltexchange
Jan 2024 - Present
Advisory Board Member
Dark Watch
• www.linkedin.com/company/dark-watch
Aug 2024 - Present
Chief Product and Technology Officer
GutCheck
• www.linkedin.com/company/gutcheck
• Full-time
May 2017 - Jul 2019
Greater Denver Area
Executive Vice President
WPP
• www.linkedin.com/company/wpp
• Full-time
Jan 2016 - May 2017
New York, New York, United States
Global GM, Wunderman Data Solutions
WPP
• www.linkedin.com/company/wpp
• Full-time
Nov 2010 - Jan 2016
New York, New York, United States
General Manager
I-Behavior
• Full-time
Dec 2009 - Nov 2010
Louisville, Colorado, United States
Vice President (VP) of Sales
I-Behavior
• Full-time
Jan 2007 - Dec 2009
Louisville, Colorado, United States
Account Director
Abacus Direct acquired by DoubleClick, then Epsilon & Google
• Full-time
Jun 1998 - Dec 2005
Broomfield, Colorado, United States