I thrive at the intersection of creativity and strategy, connecting the dots to craft human-centered solutions that deliver real value. With a passion for solving complex problems and uncovering unseen opportunities, I specialize in customizing content that resonates deeply with B2B and B2B2C audiences. My approach is rooted in integrity, trust, and an unwavering commitment to aligning content with brand identity and governance. Key accomplishments include: - Driving a 69% campaign engagement uplift through cross-channel promotions. - Delivering a 6% product take rate through branded thought leadership initiatives. - Increasing active users by over 56% through strategic content development and optimization. When I’m not creating or executing impactful strategies, you can find me researching restaurants with amazing eats, traveling, and cycling. I bring the same energy and curiosity to my personal life that I do to my work, always exploring new perspectives and opportunities to connect.