
Strategy, Innovation and Insight Consulting | 15 years of experience with the world's top agencies and brands | I tell stories that make people see things differently
I work with ambitious brands that are at inflection points in their growth. I tell new stories that shine light on new possibilities, landing in breakthrough insight and actionable next steps that get those brands to their breakthrough moment. I do this by triangulating market or consumer insight with the nitty-gritty of client nuances as well as a deep dive into the changing landscape. I also bring a new perspective to the table that's often a breath of fresh air – a glimpse into the future or an alternate reality, or a different angle that chooses to amplify voices that have been overlooked. My work takes many forms. It could involve gathering insights to launch a brand in a month, deciphering emerging audiences to forecast shifts over the next few years, or creating vivid, visionary worlds for clients who see innovation as a journey spanning a decade. With over 15 years of experience, I've partnered with global heavyweights like CVS, Meta, P&G, Diageo, and Nestle, as well as top-tier agencies like Kantar, Ogilvy, and Publicis, to propel their growth. My unique perspective as a queer immigrant from the Global South fuels my commitment to telling new stories. I'm dedicated to championing underrepresented viewpoints, and I'm acutely attuned to cultural, class, and market disparities. My expertise in dissecting global trends from a non-U.S. standpoint allows me to unearth groundbreaking innovations that transcend Western-centric paradigms. This is especially important as growth increasingly comes from centers beyond the US and Europe. From pioneering skincare trends in Seoul to the interconnected urban experience in Shanghai, and from revolutionary digital banking solutions to agriculture innovations across Sub-Saharan Africa – I've been there, forging the way for brands to thrive beyond boundaries. https://kldiazconsulting.squarespace.com/
kantar.com
ogilvy.com
jollibee.com
foresightfactory.co
Los Angeles, California, United States
Associate Director, US Consultancy & Strategic Foresight
Foresight Factory
• www.linkedin.com/company/foresight-factory
• Full-time
Mar 2024 - Present
Los Angeles, California, United States
Strategic Consultant
Katherine Diaz Consulting
• Freelance
Aug 2023 - Present
Los Angeles, California, United States
Director of Trends
Ebco
• www.linkedin.com/company/the-ebco
• Full-time
Jun 2021 - Aug 2023
Los Angeles, California, United States
Strategic Planning Consultant
Self-Employed
• Freelance
Jul 2019 - Jun 2021
United States
Associate Director, Futures and Foresight Thought Practice Lead
Kantar Consulting
• www.linkedin.com/company/consulting-by-kantar
Dec 2017 - Jul 2019
Senior Consultant
Kantar Futures
• www.linkedin.com/company/consulting-by-kantar
May 2016 - Jul 2019
Singapore
Assistant Brand Manager
Jollibee Foods Corp.
Jun 2008 - Jun 2011