Global Head @ Amazon | Measurement Innovations, Global Leadership

With over 20 years of experience in media analytics and research, I lead the Global Client Measurement team at Amazon, where we help advertisers achieve measurable outcomes and advance rigorous measurement. My core competencies include creating best-in-class measurement functions, communicating and leading effectively in a disruptive and evolving industry, driving both organization-wide and gradual shifts in measurement techniques, and specializing in cross-media performance analysis. I also have a passion and pride for building, recruiting, and coaching teams that own their strategy and success. As a measurement expert, I regularly present industry research papers and speak at media conferences in Europe. My mission is to inspire change and innovation in the field of ad effectiveness and customer insights.