SEM Specialist with 6+ years experience in digital marketing, managed a monthly budget of HK$1.5 million+ in paid ads across various digital channels: Google Ads, Facebook ads, Baidu, Yahoo, Bing, 360, and LinkedIn ads. Run campaigns globally: Asia Pacific, UAE, UK, US, Latin America, etc. Google leads +53% (CPA -25%); Baidu leads +131% (CPA -16%). Familiar with China market, native in Mandarin & Cantonese.