Seasoned business leader with a proven track record of driving growth, innovation, and customer-centric strategies across marketing, product, and operations in the direct-to-consumer space. Experienced in both building businesses from 0 to 1 and scaling to $1bn in topline revenue. Proven ability to transform and scale companies of all sizes, seamlessly marrying strategy with execution. Passionate about leveraging data-driven insights to enhance digital customer experiences and maximize growth, retention, and monetization. A collaborative and empathetic leader who empowers teams, and thrives in high-performing environments. Most recently, as SVP of Growth at IPSY, the largest beauty subscription business in the world, I led transformative initiatives in business strategy, customer acquisition, retention, and monetization. By prioritizing customer experience and loyalty, I drove measurable increases in lifetime value contributing to the company’s growth. Previously, I oversaw Product, Marketing, and Operations at Weddington Way, where I achieved 100% YoY growth and played a key role in the company’s successful acquisition by Gap. At Gap, I expanded my expertise in omni-channel retail, spearheading the launch of the Weddington Way brand across 13 stores while seamlessly blending digital and physical customer experiences.