
Seasoned business leader with a proven track record of driving growth, innovation, and customer-centric strategies across marketing, product, and operations in the direct-to-consumer space. Experienced in both building businesses from 0 to 1 and scaling to $1bn in topline revenue. Proven ability to transform and scale companies of all sizes, seamlessly marrying strategy with execution. Passionate about leveraging data-driven insights to enhance digital customer experiences and maximize growth, retention, and monetization. A collaborative and empathetic leader who empowers teams, and thrives in high-performing environments. Most recently, as SVP of Growth at IPSY, the largest beauty subscription business in the world, I led transformative initiatives in business strategy, customer acquisition, retention, and monetization. By prioritizing customer experience and loyalty, I drove measurable increases in lifetime value contributing to the company’s growth. Previously, I oversaw Product, Marketing, and Operations at Weddington Way, where I achieved 100% YoY growth and played a key role in the company’s successful acquisition by Gap. At Gap, I expanded my expertise in omni-channel retail, spearheading the launch of the Weddington Way brand across 13 stores while seamlessly blending digital and physical customer experiences.
ipsy.com
gapinc.com
db.com
bottlenotes.com
San Francisco, California, United States
Chief Revenue Officer (LTV, Retention & Monetization)
BetterHelp
• www.linkedin.com/company/betterhelp
• Full-time
May 2025 - Present
San Francisco Bay Area
Senior Vice President | Business Growth & Strategy
IPSY
• www.linkedin.com/company/ipsy
• Full-time
Jan 2022 - Sep 2024
Vice President | Business Growth & Strategy
IPSY
• www.linkedin.com/company/ipsy
• Full-time
Jul 2020 - Dec 2021
San Francisco Bay Area
Senior Director | Business Growth & Strategy
IPSY
• www.linkedin.com/company/ipsy
• Full-time
Jul 2019 - Jun 2020
San Francisco Bay Area
Senior Director | Head of Growth, Product & Operations | Weddington Way @ Gap
Gap
• www.linkedin.com/company/gap-inc--gap
• Full-time
Dec 2016 - Apr 2019
San Francisco Bay Area
VP | Head of Growth Marketing, Product & Operations
Weddington Way
Aug 2011 - Dec 2016
San Francisco Bay Area