Senior Digital Strategist at Olympus Corporation of the Americas | Digital Media & Social Media Expert | Content Marketing Specialist | Storyteller | Partner Relationship Strategist

With over 12 years of experience in the digital and entertainment industry, Juliana Barrera has established herself as a dynamic leader, skilled in creative content development, multimedia journalism, and editorial strategy. In her latest role, she had served as the Digital & Social Entertainment Manager for NBCUniversal Telemundo. In that capacity, she oversaw the digital, E-commerce and social media presence of the network's entertainment division, managing the daily show accounts on various platforms such as TikTok, Facebook, Instagram, and Twitter. Juliana's work has helped to boost engagement, increase revenue and profitability, and grow followings on these platforms, demonstrating her ability to develop content that connects with audiences on a variety of social and digital media channels. She also has extensive experience in producing video content for high-profile media companies such as Premios Billboard, Latin AMA’s, Latinx Now, Miss Universe, VIX, IBT Media, and Cox Media Group. She is a bilingual graduate of Florida International University, where she majored in mass communications and minored in psychology. She is passionate about using her expertise in mass communication and psychology to engage with audiences in new and innovative ways.