How can brands create better connection with people? That’s my superpower. During my career as a strategist, I've learned that in a digital world, the most effective path to growth and business impact is by building brands that connect in peoples lives; creating brand experiences that are practically valuable and delivering brand communications that are emotionally attuned. 
And I help make this possible through orchestration of creativity, data and technology. My work and marketing strategy expertise deliberately traverses brand management, creative strategy, media strategy, experience strategy including CRM, CX and applying design thinking to bring clarity to a challenge, then provide inspiration for unexpected solutions and business transformation. I’ve led and collaborated with cross-functional teams, providing fluency in data, tech and creative to make meaningful human connections across omni-channel: From advertising, social, commerce, to digital experiences and physical experiences at pivotal moments in the consumer journey. I’ve learned what it takes to transform brands and teams, large and small having consulted with world-class businesses as an embedded partner in their transformation including American Express, Bank of America, Goldman Sachs, Charles Schwab, Dunkin’, McDonald’s, Taco Bell, Macy’s, TJX, Uniqlo, CVS Health, T-Mobile for Business, HPE, Goodyear, W.L Gore, Medline, Reebok and Mondelez. I’ve built and scaled elite teams, growing a department to 100+ connected thinkers. I believe in providing a vision to inspire and the humility to adapt. I continually learn from my team and aspire to do the same for them through empathic leadership, mentoring and personal motivation. I make connected brands possible, collaborating with C-level Execs and their organizations, providing inspiration, guiding choice and providing a pathway for action. Contact me if you’d like to hear more about how: - I design and orchestrate connected marketing solutions that accelerate market growth - I build united teams by leading, teaching and motivating with vision that imbues people with purpose - I create cohesion, providing clarity of focus to drive efficiency and effectiveness through innovative brand activity