Career entrepreneur with mastery of customer acquisition, finance, electronic payments, risk management, and crypto. Doer, optimizer, problem solver. I have grown several businesses from nothing to very substantial amounts of revenue. From entity formation, to rapid scaling, to profitable exit. Execution is key. Timing is everything. For 20 years I've created and managed successful Google Ads customer acquisition campaigns on behalf of both my own ventures as well as established corporations. Fun fact: Did you know Google AdWords started with CPM pricing? In general, consumer products are a favorite. While business is primary for me, I also can understand and write code when needed. Walking the line between technical and business issues is my pastime. In addition, I've served as an interim CTO and CFO. This includes leading international payroll to 10 countries, in several currencies, been technical project lead to web-service teams, overseen substantial budgets, managed a diverse variety of personalities, and made key organizational hardware and software decisions. Immersed in many aspects of the Bitcoin and crypto since Dec 2013. Periodic angel investor. Helping train AI LLMs