
Creative Leadership • Product Design • Brand Communications • Integrated Campaigns • Emerging Technologies JoRoan transcends traditional creative leadership by masterfully bridging tech-driven innovation with human-centered storytelling, demonstrating an unprecedented ability to deliver breakthrough ideas across both product design and brand campaigns while driving profitable agency growth. His transformative leadership is defined by standout achievements like launching NBCUniversal’s Peacock streaming service to 15 million subscribers and leading Burger King’s “Million Dollar Whopper” AI-driven campaign – initiatives that not only drive commercial success but also generate strategic insights through innovative approaches. By consistently transforming complex technological potential into compelling, measurable experiences, JoRoan represents a new paradigm of creative leadership that doesn’t just respond to market demands, but proactively reshapes them through a unique blend of strategic vision and narrative craft. Currently an ECD at experience.monks, JoRoan helps lead a 100+ person creative team across the Americas, sharing leadership for a substantial 8-figure portfolio of projects and accounts. Monks' groundbreaking work in AI earned Adweek's inaugural "AI Agency of the Year" recognition in 2023. His leadership has helped secure millions in new business from clients like Burger King, Google, Samsung Mobile, Coca-Cola. With two decades of experience rooted in Product Design for emerging technologies, JoRoan has been instrumental in industry-defining moments. As Design Director at AOL during the internet's formative period, he created the iconic AOL Running Man & led the design of software that introduced millions to the internet (instant messaging, email, shopping, news). Recognizing VR's potential early, he became Second Life's first Creative Director, pioneering VR experiences. His product design leadership continued at Elephant, where he led the team that designed & launched NBCUniversal's Peacock streaming service, which achieved 15 million subscribers in its first 2 months. His strategic transition into advertising at prestigious agencies accelerated his evolution, offering rapid learning opportunities & the ability to deploy insights at scale. Through ECD roles at AKQA, BBH & Havas, JoRoan has consistently demonstrated his ability to build and mentor creative teams while driving substantial business growth. Public folio: JoRoanLazaro.com Essays: WanderingWonderingstar.com twitter.com/joroan threads.com/joroan joroan.bsky.social
monks.com
crispinagency.com
aol.com
akqa.com
elephant.is
bbh.com
ea.com
New York, New York, United States
Executive Creative Director
Monks
• www.linkedin.com/company/monks
Aug 2022 - Present
Brooklyn, New York, United States
Executive Creative Director
AKQA
• www.linkedin.com/company/akqa
Jan 2021 - Aug 2022
New York, New York, United States
VP Product Design
Elephant
• www.linkedin.com/company/hello-elephant
Feb 2019 - Jan 2021
Greater New York City Area
Executive Creative Director
BBH New York
• www.linkedin.com/company/bbh-usa
Nov 2017 - Feb 2019
Greater New York City Area
Executive Creative Director
Havas Worldwide
• www.linkedin.com/company/havas_creative_network
Apr 2016 - Nov 2017
Greater New York City Area
Creative Director
The Barbarian Group
• www.linkedin.com/company/barbarian
Jul 2015 - Apr 2016
New York, NY
Creative Director
Artefact
Jun 2008 - Aug 2008
Design Studio Principal. Sound Design, Creative Direction, Interaction Design.
Tuunda
Sep 2001 - Oct 2005
NYC, New England, Colorado, Virginia
repequity.com
barbarian.com
martinagency.com
havascreative.com
lindenlab.com
rga.com
kajeet.com