Executive Communications & Content Strategy Leader at Amazon | MBA | 20+ Years in Strategic Storytelling & Social Media Innovation

I'm a Fortune 50 marketing leader who transforms complex business narratives into compelling content experiences that drive measurable impact. Currently leading strategic content development and executive communications for Amazon's Worldwide Seller Communications, I craft keynote presentations and mainstage programming for global seller events—partnering with senior leadership to translate product vision into stories that resonate and inspire action. Over 20 years, I've built my career at the intersection of strategic storytelling, social innovation, and audience-first marketing. I specialize in creating high-performance content engines that consistently outperform traditional approaches while reducing costs. Whether developing executive keynotes for 10,000+ attendees, launching celebrity campaigns reaching 15M+ users, or managing crisis communications scaling to 150,000+ daily mentions, I bring strategic vision with hands-on execution. Select Accomplishments: • Amazon Worldwide Seller Communications (2025-Present): Lead content strategy and script development for flagship seller events including Amazon Accelerate, Executive Partner Summit, and international conferences. Developed keynote content showcasing AI-powered seller tools that achieved record satisfaction scores and executive acclaim. • Buy with Prime (2022-2025): Pioneered programmatic influencer program achieving 200% higher impressions, 300% increase in earned media value, and 90% cost reduction. Launched celebrity campaigns with Jimmy Fallon and Dwayne "The Rock" Johnson, reaching 15M+ users. Built content funnels reaching 100M+ shoppers, delivering 500% growth in social commerce. • FedEx Global Social Media: Led enterprise crisis management where we saw 150,000+ daily mentions while delivering critical sentiment analysis to C-suite executives. Developed a team of 6 high performing individuals across 8 key content dimensions. • ServiceMaster: Grew American Home Shield's Meta following 170x while maintaining 95% NPS. Created award-winning video series generating 9M+ views. Established social COE identifying $1.8M in savings across 2,000+ locations. I thrive where strategic narrative development, data-driven optimization, and creative innovation converge to create business outcomes and cultural relevance. Expertise: • Strategic Content Marketing • Executive Storytelling • Social Media Innovation • Influencer Programs • Crisis Communications • Omni-Channel Marketing Education: MBA, University of Memphis (2024, 4.0 GPA) | B.S. Marketing, Arizona State University (Honors)