
As a seasoned growth and marketing leader with 15 years of experience driving scalable, sustainable growth, I specialize in building world-class marketing engines for high-growth organizations. Most recently, I served as VP of Growth Marketing at theSkimm, a leading digital media company empowering women to make informed decisions. I've also taught Digital Marketing Strategy, Social Media Marketing, and Marketing Analytics as an Adjunct Professor at NYU, and create professional development courses for LinkedIn Learning. Throughout my career, I have successfully led growth marketing and brand expansion initiatives for global innovators like Klarna, IBM Watson, and Kickstarter, consistently delivering measurable results in user acquisition, customer retention, and revenue acceleration. My core expertise includes paid media acquisition, search engine optimization (SEO), lifecycle and CRM marketing, social media strategy, product marketing, and marketing analytics — all crucial pillars for companies aiming to scale. Recognized as a Forbes 30 Under 30 honoree in Marketing & Advertising, I have also served as a global keynote speaker and an expert resource for outlets like Digitalic, Brooklyn Magazine, and Social Shake-Up. Core Competencies: • Growth Marketing Leadership • Digital and Performance Marketing Strategy • Paid Media, SEO, and Organic Growth • Lifecycle and CRM Marketing • Social Media and Content Strategy • Marketing Analytics and Data-Driven Insights • Brand Positioning and Go-To-Market Strategy • Team Leadership and Organizational Growth • Executive Communications and Public Speaking
kck.st
makerbot.com
myfitnesspal.com
ibm.com
explo.org
theskimm.com
ga.co
Boulder, Colorado, United States
Vice President of Growth Marketing
MyFitnessPal
• www.linkedin.com/company/myfitnesspal
Jun 2025 - Present
Member Board Of Trustees
EXPLO
• www.linkedin.com/company/exploration-school-inc-
Jan 2019 - Present
Greater Boston Area
Lead Teacher: Marketing Focus Program
EXPLO
• www.linkedin.com/company/exploration-school-inc-
Nov 2011 - Jan 2019
New Haven, CT
VP, Growth Marketing (acquired by Everyday Health)
theSkimm
• www.linkedin.com/company/theskimm
Apr 2023 - May 2025
Adjunct Professor, Digital Marketing Special Topics
New York University
• www.linkedin.com/company/new-york-university
Jun 2022 - Apr 2023
Adjunct Professor, Social Media Marketing and Analytics
New York University
• www.linkedin.com/company/new-york-university
Aug 2017 - Apr 2023
New York, United States
Vice President, Growth Marketing
ShopShops
• www.linkedin.com/company/shopshopslive
Jun 2022 - Dec 2022
Marketing Manager (1 Year Contractor)
Labor Arbitration Institute
Jun 2011 - Jun 2012
Northfield, Minnesota, United States
nyu.edu
klarna.com