I've spent 20 years as a practitioner of data driven marketing. I've experienced the emergence and normalization of platform-based media, helped establish a global programmatic network, created new audience data products in old established companies, and built teams of data strategists and consultants serving some of the world's most valuable brands. Today, I'm the Chief Data Officer at MRM, a relationships company focused on CRM, Customer Experience and Commerce. I'm a goal-oriented, growth-minded team leader, who also loves diving into tricky topics and writing about my point of view. I try to stay human and jargon free (although don't always succeed...).