I am an experienced professional with a background spanning client services, sales, finance, and cryptocurrencies. With a strong passion for customer experience, I am dedicated to helping organizations adopt a truly customer-centric approach, driving meaningful connections that foster advocacy and loyalty. I specialise in crafting and executing customer-first strategies that elevate the overall experience, ensuring every interaction adds value. My goal is always to put myself in the customer’s shoes, identifying opportunities for improvement and delivering impactful solutions that resonate with both customers and the business.