As a creative leader, I’ve shaped brand identities, campaigns, and content for some of the world’s most recognized networks and streamers. With deep experience on both the brand and agency sides, I understand how to build and execute work that balances strategic vision with creative impact. While I love leading teams and developing big-picture brand systems, I still enjoy rolling up my sleeves to craft the details. Currently, I am a Creative Director at Loyal Kaspar, where I translate strategy into holistic campaigns across digital, print, and on-air.