With over 20 years in global communications, I help build cohesive, audience-first strategies that align business objectives with stakeholder priorities. By integrating earned, paid, and internal channels, I craft consistent narratives across investors, regulators, employees, and the broader industry. These efforts support reputation management and enable senior leaders through critical initiatives, such as quarterly earnings cycles. Previously, I directed communications for PayPal’s merchant services and blockchain units, leading global teams to enhance awareness and reputation. By leveraging media relations, strategic storytelling, and data-driven campaigns, we achieved measurable outcomes like double-digit brand lift and industry-leading engagement rates. My focus remains on empowering organizations to build trust, amplify their vision, and navigate complex market landscapes effectively.