With over a decade of experience, I excel at crafting compelling, product-focused content and translating complex technical concepts into engaging narratives for diverse audiences. My expertise spans omni-channel communications, including blog, PR, social media, email marketing, and SEO copywriting, with a particular focus on the crypto and Web3 space. At OKX, I manage 30+ product-related communications weekly and led editorial efforts for major product launches. At BitMEX, I demonstrated my ability to communicate complex financial products, such as crypto's first foreign exchange perpetual swap, to a broad audience by managing multiple social media and content channels. My efforts significantly grew BitMEX's social media following. Throughout my career, I've proven adept at handling high-volume, fast-paced content creation, leading successful product launches, and effectively communicating technical concepts across various platforms.