Independent Marketing expert with over 20 years of experience. A dynamic, results-driven, reliable leader with high-level B2B tech start-up experience. Creative yet analytical brain who can cut through data and present results that make sense. Loves automation and the efficiencies it brings. Team player who thrives under pressure, and loves to roll her sleeves up, implement, execute, and get stuff done. You'll find her mountain biking, cycle touring, kayaking, power kiting, campervan touring, singing and writing music, dog walking, volunteering for a local low carbon group and a dog rescue charity and sipping craft beer all other times. MARKETING SKILLS • Exceptional strategic planning, budgeting, forecasting, communication, reporting and presentation skills • Expert at marketing operations inc automation, attribution, lead lifecycle, data health and dashboards • Specialist in end-to-end campaigns that yield ROI inc lead generation, growth hacking, A/B testing, asset creation, tracking results, and evaluation • Full external and internal event organisation • Channel/partner marketing relationship management • Line report and team management experience MARKETING TECHNOLOGY STACK • CRM: Salesforce, NetSuite, Pivotal, Infront (bespoke) • Campaign and Email management: Marketo, Lyris, Adestra, MailChimp, Unbounce • Social: Hootsuite, Edgar, the social 4 (Twitter/Tweet Deck, LinkedIn, Facebook, Instagram) • Digital: Google Analytics, Adwords, Adroll, various CMS/website design tools • Design: Photoshop, Canva, Illustrator, InDesign • Webinar: WebEx, ON24, GoToWebinar, ReadyTalk • Other: Sales Navigator, YesWare, Office/Google Suite, SAP, VidYard, Uberflip, Bitly