I’m leading darling design + marketing, a boutique agency I founded in 2008 - where people are having fun delivering creative and strategic solutions for startups and established brands. We try to invent lasting ideas that drive growth, engagement, and loyalty for our clients across very different segments. Personally, I have created (‘they say’) some iconic and impactful campaigns, such as Mastercard's "Priceless," BP's "Beyond Petroleum," and Liberty Mutual's "Responsibility," with great partners. I have also collaborated with visionary leaders like Steve Jobs on the launch of the NeXT Computer by being his art director - together with Ken Segal. My specialties include branding, naming, online marketing, new media, and creative direction. I am a member of some questionable industry associations. I believe in using creativity to make a positive difference - without ever taking myself too seriously. Oh, and this wasn’t written with the help of AI. Hell no.