
B2B Marketing Leader | Content Strategy | Product Marketing | Communications | Ex-Meta
I build integrated marketing strategies that drive measurable business outcomes, whether that's a 96% rise in social engagement, 600+ qualified leads, or scaling content ecosystems across global audiences. With 14 years of marketing experience, I've built and led marketing teams across startups, mid-sized companies and global corporations like Meta. I specialize in: Content & Editorial Leadership — Creating integrated content strategies that span webinars, thought leadership, research, newsletters and multi-channel/multi-touch campaigns. I've scaled audience reach by 30%, built 100s of creator partnerships and established research institutes that generate significant revenue. Product Marketing & Go-to-Market Strategy — Developing positioning, messaging and GTM narratives that translate complex topics into compelling business stories. I've repositioned climate tech companies, launched new product lines and built sales enablement programs that accelerate deal velocity. Communications & Brand Strategy — Establishing authentic executive voices, building thought leadership programs and creating strategic narratives that build trust with enterprise audiences and stakeholders. My Specializations: Sustainability & ESG — Over the past five years, I've worked deeply in climate tech, carbon markets and ESG communications. I understand frameworks like ICVCM, VCMI and SBTi and know how to translate complex environmental concepts into narratives that drive both climate action and business growth. My DEI communications background provides grounded understanding of equity and inclusion in the ESG landscape. B2B SaaS & Enterprise Marketing — I've built strategies for startups scaling to global corporations, with deep expertise in positioning, demand generation, and thought leadership. What I'm Looking For: Marketing leadership roles where I can build teams, establish market positioning and drive strategic outcomes. 🎙 Co-host, Engaging ESG podcast | Producer, Policy for the Planet (Peterson Institute) and Turnaround Time for the Turnaround Management Association 📊 Expert Advisor, Global Expert Network at Business Fights Poverty 🎓 Cambridge Sustainable Marketing | Climate Reality Leader | UNSSC Digital4Sustainability ➡️ Let's connect if you're building marketing leadership or exploring how strategic narrative drives business impact.
flowcarbon.com
stratfs.com
metacareers.com
tracera.ai
ceezer.earth
New York City Metropolitan Area
CMO
Tracera
• www.linkedin.com/company/tracera-ai
Aug 2025 - Present
New York, United States
Member — Global Expert Network
Business Fights Poverty
• www.linkedin.com/company/business-fights-poverty
Jul 2025 - Present
New York, New York, United States
Co Host
Engaging ESG
• www.linkedin.com/company/engaging-esg
Apr 2023 - Present
New York, United States
Founder & President
Jennwork
• www.linkedin.com/company/jennwork
Jan 2018 - Present
New York
Senior Director of Marketing
CEEZER
• www.linkedin.com/company/ceezer
Aug 2024 - May 2025
New York, New York, United States
Director of Marketing
Flowcarbon
• www.linkedin.com/company/flowcarbon
Jul 2023 - Aug 2024
New York, New York, United States
Content Marketing Lead, Meta Sustainability
Meta
• www.linkedin.com/company/meta
Jul 2022 - Jul 2023
New York, United States