
IG and X: @jayastu Fintech pro (really) with corporate and startup experience in domestic and global e-commerce, banking, cross border payments and finance. Currently working to build a strong partnership program at Veem, enabling cross border banking and payment infrastructure across trade, remittances and crypto. I have helped start, fund and close companies, started at Citi Cards and moved around Citigroup as a business manager and eventually corporate venture capitalist. Spun out and led strategy and business development for Citigroup Innovation including venture investing. As an innovation specialist, I work to identify opportunities that would otherwise fly under the radar of the ROI focused corporate operators. Investments with strategic focus and long term, customer-centric value are my primary criteria for growth. Working through the late 90s Internet boom and bust provides a unique perspective for new growth opportunities and the options and strategies for social and mobile commerce. All of my roles have been underpinned by my knowledge and experiences of tech and financial services. My time as a web programmer and site producer as well as my consumer insight training taught me how people interact with products online. Finance, deal structure and risk management was required learning at Citigroup. In 2008, I left my post at Citi, with $16 Million of venture capital from Citi and SK Telecom and a small team, founded Mobile Money Ventures in San Francisco. (My quote on partnering with SKT: http://is.gd/e2MvA) I left MMV in 2010 after achieving success (we implemented with Citigroup consumer business around the world including the first China mobile banking solution: http://is.gd/e2LUn), as well a distribution deal with Intuit/Digital Insight (quoted: http://is.gd/e2K4g). I have now come home to NYC to fund and work on my own startup projects like Zipmark and Capture as well collaborate with larger fintechs like Deposit Solutions and Lianlian Global.
thirstie.com
veem.com
citigroup.com
publicisna.com
New York, New York, United States
Head of Strategic Partnerships
Veem
• www.linkedin.com/company/veem
Apr 2025 - Present
New York, United States
Investor
The Juggernaut
• www.linkedin.com/company/thejuggernaut
Jan 2024 - Present
New York, NY
Strategic Advisor
Multigate
• www.linkedin.com/company/multigate-io
Jul 2024 - May 2025
London Area, United Kingdom
Venture Partner
DITEC Ventures
• www.linkedin.com/company/ditec-ventures
Sep 2023 - May 2025
New York City Metropolitan Area
Advisor
LianLian
• www.linkedin.com/company/lianlian-pay-inc-
Jan 2024 - Mar 2025
New York, United States
US General Manager and Director
LianLian
• www.linkedin.com/company/lianlian-pay-inc-
Jan 2018 - Jan 2024
Greater New York City Area
Advisor
Thirstie
• www.linkedin.com/company/thirstie
Mar 2014 - Dec 2024
Greater New York City Area
B2B UX Developer
Global Filings
Jul 2000 - Nov 2000
Manager, Web Strategy & Development
Gobi Inc.
Jul 1998 - Jun 2000