I'm a strategic storyteller who draws insights via complex sets of data and communicates results effectively to influence decision-making. When working as a contemporary artist, I merged technology with art practices by making data-driven interactive installations. Following my passion and curiosity about tech, I worked in journalism, where I investigated and researched various industries &topics and honed the capabilities of solving multi-layered problems. After journalism and before my MBA at Queen's, I worked on the Growth Team at Binance where I leveraged data analytics insights to optimize user acquisition funnels and conversion cycles. Tackling complex data and communicating relevant insights have always been deep inside my genes. Outside of my work, I have a strong passion for non-profit work, helping art organizations reach the path of long-term sustainability.