Javid Louis is a seasoned digital strategist and social media leader with nearly two decades of experience driving brand growth through innovative digital engagement. As Director of Content Strategy and Social Platforms at Visa, he leads global initiatives to amplify the brand’s digital presence through creative storytelling and platform innovation. Previously, as Director of Social and Digital Properties at Mars Wrigley, Javid managed social media and website strategies for iconic brands including M&M’s, Snickers, Skittles, and Orbit gum. At Ticketmaster, he established the company’s modern social media presence, focusing on community engagement and crisis management. His career also includes a tenure on Twitter’s Brand Strategy team, Twitter Next, where he collaborated with top advertisers on insights-led campaigns. Javid has developed executive social strategies for brands such as Jordan, Smirnoff, Deloitte, and Moët. Known for integrating analytics with storytelling, he enhances consumer connections and drives sustained growth.