A senior hi-tech marketing director with over 17 years of experience specialising in launching pioneering products, driving demand and establishing new market categories. An extensive track record of developing winning go-to-market plans. Deep functional marketing expertise and execution with breakthrough results. Tangible success in forming and managing teams and accelerating talent. Adept at defining brand and content marketing strategies to drive adoption and revenue. Strategic thinker and a senior hands-on leader. Areas of expertise: ● Launching disruptive products and establishing new market categories ● Developing winning go-to-market plans ● Product and Industry Marketing ● Leading efficient marketing operations and managing multi-million budgets ● Brand building ● Content marketing and omnichannel campaign management ● Team building, development and management. Leading the leaders