
Brand & Growth | ex-RARI Foundation, WeTransfer, Klarna, BBDO, Anomaly, Johannes Leonardo
As the Head of Strategy and General Manager at RARI Foundation, I leverage my extensive experience in brand management and marketing to drive growth and innovation in the Web3 space. I have a proven track record of launching successful campaigns, managing vendor relationships, and leading cross-functional teams. With a Master's degree in Brand Management and Communication from Istituto Europeo di Design and a background in International Business and Sociology, I bring a unique perspective to the field of Web3. I am passionate about creating value and awareness for the RARI ecosystem and empowering creators and collectors through decentralized NFTs.
rari.foundation
wetransfer.com
klarna.com
anomaly.com
cba-design.com
instyle.com
johannesleonardo.com
publicisna.com
leoburnett.com
ied.edu
New York, New York, United States
Head of Strategy & General Manager
RARI Foundation
• www.linkedin.com/company/rari-foundation
May 2023 - Present
United States
Freelance Brand Marketer
WeTransfer
• www.linkedin.com/company/wetransfer
Feb 2023 - May 2023
Account Director (client: Instagram)
Johannes Leonardo
• www.linkedin.com/company/johannes-leonardo
Mar 2021 - Jun 2022
New York, United States
Brand Marketing Lead - Consultant
Klarna
• www.linkedin.com/company/klarna
Aug 2020 - Mar 2021
New York City Metropolitan Area
Global Account Director (client: Visa)
BBDO New York
• www.linkedin.com/company/bbdo_newyork
Apr 2019 - May 2020
New York, United States
Global Account Director (client: Budweiser)
Anomaly
• www.linkedin.com/company/anomaly
Oct 2018 - Mar 2019
Greater New York City Area