Partnerships @ Braze

I am a seasoned eCommerce professional with over ten years of experience helping businesses use technology to improve process, impact customer experience, and optimize digital marketing. I’m passionate about the digital space and the effect it has on a variety of industries, from large retail organizations to complex financial services. I've built and managed teams of Digital Marketers, Business Analysts, Project Managers, Developers, and Solution Designers in the support of strategic technical implementations and digital marketing campaigns. Expertise includes team building, relationship management, digital marketing, process improvement, and the technical development life-cycle. • Responsible for the digital experience of sears.ca, one of the largest eCommerce sites in Canada. • Led digital marketing and development strategy for the Financial, Home, and Specialty Services areas of Sears Canada, including Search Engine Marketing campaigns across diverse business verticals. • Implemented searsfinancial.ca and searshomeservices.ca from concept to launch in less than one year; led vendor selection, contract negotiation, hosting and CMS installation, design, development, quality assurance, and launch processes. • Managed SEM and SEO efforts at kanetix.ca, achieving top (Google) ranking in the highly competitive insurance categories. • Led technical development and delivery of all projects at President’s Choice Financial