A growth-oriented, accomplished chief marketing officer, Jacqueline Parkes has deep experience driving financial and organizational success through integrated marketing campaigns, targeted branding initiatives, and creative execution. As a pioneer in digital transformation, she was among the first marketers to incorporate digital technology into business processes, driving cultural change and improving the customer experience. Jacqueline is known for creating cultures that foster imaginative thinking and value open communication rooted in accountability. By aligning strategy and technology with people and processes, she inspires innovation in digital enablement and leverages data and analytics to drive revenue, scale market share, and ensure competitive positioning and longevity. Jacqueline was the first female Chief Marketing Officer in professional sports leading marketing, ticketing, research, creative and philanthropy for Major League Baseball. Most recently she was the Chief Marketing Officer and executive vice president of digital studios at ViacomCBS, where she was initially recruited to lead MTV’s marketing organization. She led MTV to become number one on cable, YouTube, and Netflix and claimed the title as the number one social event of the year with the Video Music Awards. Her successes with MTV resulted in the expansion of the scope of her role. Ultimately, she oversaw marketing and digital transformation for several other Viacom properties, including VH1, CMT, Comedy Central, Paramount Network, TV Land, PopTV, and the Smithsonian Channel. One of her significant achievements was her work in launching the network’s digital first campaign, #AloneTogether, which drove awareness of COVID-related safety precautions targeting Gen Z. The AdCouncil adopted the campaign and distributed it worldwide to the entire media industry – a monumental success with 8.7B impressions, 890M views, and 32M engagements. Jacqueline is a luminary in the field, recognized for her vision and contributions to digital leadership: AdWeek—Women Trailblazers, 2020. Forbes—Most Social CMO, 2014. Speaking engagements include: Harvard Business School Media, Entertainment and Sports Conference [2023] Wharton School of The University of Pennsylvania, Guest Lecturer [2023]