Executive Creative, Brand & Marketing Leader | Global Luxury & Culture

www.jackbecht.com I am an executive creative, brand, and marketing leader with more than 16 years of experience shaping global brand expression for some of the world’s most established luxury, fashion, editorial, retail, and automotive organizations. My work sits at the intersection of creative direction, brand stewardship, and enterprise marketing—spanning global campaigns, content ecosystems, design systems, and cultural initiatives. I have led multidisciplinary creative and production teams at scale, partnered closely with marketing, commercial, and executive leadership on brand positioning, go-to-market strategy, and long-term brand equity, and overseen brand expression across complex, international organizations. I am currently Executive Creative Director, North America at Accenture Song, where I lead brand expression, content, and advertising for Land Rover, Range Rover, and Defender, with accountability for brand consistency, creative performance, and market relevance. Previously, I served as Senior Vice President / Creative Director at Ralph Lauren, reporting directly to Mr. Ralph Lauren, with responsibility for global brand advertising and content across the company’s most significant divisions. Earlier roles include senior creative leadership positions at Selfridges and Condé Nast, as well as work in cultural institutions and publishing. I began my career in law and previously worked as a human rights attorney at the United Nations, an experience that continues to inform my approach to leadership, governance, and long-term brand stewardship. Former campaign clients include Range Rover, Defender, Ralph Lauren, Selfridges, Chanel, Prada, Dior, Bulgari, Gucci, Miu Miu, Levi’s, BMW, Cadillac, and Alfa Romeo, among others. My work has appeared across leading editorial platforms including Numéro, Vogue, Teen Vogue, Vanity Fair, GQ, GQ Style, Glamour, Pitchfork, Condé Nast Traveler, Architectural Digest, The New Yorker, and Wired.