Experience in performance marketing and user acquisition for digital marketing and mobile/web business growth, with a proven strength in maximizing ROI and managing P&L through data. Backed by a background in Statistics and Economics, proficient in SQL, R, and Tableau for quantifying and analyzing marketing effectiveness and building dashboards to inform strategic decision-making. Experienced in e-commerce, SNS, mobile gaming, and startup environments, having directly led C-level collaborations, marketing teams, and execution strategies to drive revenue growth.